iPhone 6S

Really enjoying my iPhone 6S.  3D Touch is a nice addition, but more apps need to support this new way of interacting, which will come with time.  My one complaint (as per usual), is battery life, and I wish there were a way of making the personal hotspot feature remain visible all the time to all devices.  Overall though, a great update to the iPhone 6 so far.

Abundance of Choice

After reading about YouTube introducing a new subscription service where adverts would be removed, it made me think about how these online services are monetised.

I’ll come out and say it now; I hate advertising.  I hate everything about advertising.  I hate how the truth is twisted, distorted and completely bent out of shape in advertising.  I hate how advertising prays on people who don’t know any better and tries to coerce them into buying certain products.  However, I’m not naive enough to think or expect that advertising will ever go away, or that it won’t always play a big (if incredibly irritating) part in our lives.

But with YouTube announcing a paid for option, I wonder just how successful it will be.  Maybe I’m missing the value of YouTube, but I’m yet to see anything on there that I’d be willing to pay money for.  And given I skip or block every advert possible, it’s not like they’re ever going to make a penny out of me.  And with YouTube being a service I can live without, what hope do they have for the future?

Or maybe this is just my pessimism rearing it’s ugly head again?

Apple Watch – is it really necessary?

So today is the big day for Apple.  For the first time in 5 years, Apple has entered into a new market (with the last being the iPad in March 2010).  The Apple Watch has been released to the world, but the burning question is, what is the Apple Watch actually for?

Despite their naysayers, both the iPhone and iPad had their fair share of advocates who could see and appreciate the benefits of the products that Apple had designed and released.  There was a palpable sense at the moment the iPhone and iPad were announced and released that Apple were onto something, and that we were seeing a glimpse of the future.  Hindsight shows us that Apple were almost spot on in their anticipation of what customers wanted, despite the recent downturn in the iPad market.  But with the Apple Watch, it feels… different. The same buzz, excitement and anticipation doesn’t seem to be evident with this release.  It feels a little bit like the Apple Watch is just a step too far, and that smartwatch manufacturers are just trying to flog us something for the sake of flogging us something.

But perhaps I am wrong.  5 years ago I was younger and was more easily enthused and excited about technology.  Life was simpler and the latest new gadget was the most important and exciting thing going on.  It was easier to see the positives and imagine and wonder how that technology might improve my own life and the life of others.  Maybe I have just become more pessimistic the older I get?

Perhaps the lesson is that the success of a product should be judged by the market itself; how well it sells and how much money it makes the company who is selling that product, instead of what I or anyone else might think about it.